About Me (in a nutshell)
Alon Brenner, Strategic consulting with practical attitude & deep understanding of the digital sphere
I’ve been practicing strategy for the past 20 years. As a strategy expert (VP Strategy for McCann), as a CEO (K Logic, a leading digital marketing agency) and a CMO (Natural Intelligence). I Bring a macro/micro orientation with expertise in the digital sphere.
I believe that strategy should not only be built top-down but also bottom-up. You can't build a strategy and understand the big picture without diving into the granular tactics.
My passion is to go deep and identify a clear direction through the clatter. When the path and KPIs for success are clear, people & organizations grow and achieve success.
I come to help define a clear strategy with concrete focus that leaves the space needed to test, measure and optimize;
I help choose the organization’s Must Win Battles, decide what to do and what not to do;
And finally I come to help you cross the "Digital Rubicon"; build the right tech-stack; choose the right solutions; and create a digital architecture that will bring results that are constantly improving.
I have worked with organizations of all kinds. From Tech start-ups to large corporate. from global business to those who focus on one local market. finance, consumer goods, SAAS, retail, travel, cyber, e-com, telco, AI, analytics, automotive, real estate, health and much more.
Married to ROtem (AKA: wonderwoman) and a father to Ilay, Michael, four guitars & a ukulele.
More details you can find in my linkedin profile:
How can I assist?
Developing a brand strategy based on a deep understanding of the business, its strengths, the market, competition, and potential clients.
The goal of the process is primarily to focus on a clear and differentiated arena in the consumer's mind, defined enough but also leaving the necessary flexibility for developing additional product lines; trial and error; and enabling the construction of a digital strategy that allows room for A/B testing and optimization.
This is a dynamic brand strategy suitable for the digital age and the pace of changes we live in.
Additionally, I will accompany you through the rest of the process, in selecting and managing a design company that will turn the creative brief into design outputs, and in implementing the chosen brand strategy.
Who is it for?
Companies and startups seeking an in-depth process to clearly define their brand essence in a way that guides all marketing activities.
Duration:
2–3 months
Deliverables:
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In-depth research to understand product strengths, differentiation from competitors, and potential customer needs.
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Comprehensive brand strategy: defining the arena to lead, target audience, human insights, positioning, values/associations, and brand story.
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You have the technology. You've developed exceptional capabilities. Maybe you've even dipped your toes in and tested customer reactions.
It's time to embark on an organized journey to find your product-market fit.
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What business areas is your product relevant to and can provide value in?
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What is that refined value?
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Who are the relevant target audiences?
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In which markets should you start?
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What messages will lead them to try the product?
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And how do you manage continuous optimization of the chosen strategy?
I will build the Go-to-Market strategy with you and accompany you in its implementation until achieving product-market fit.
Who is it for?
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Startups looking to define their market entry strategy or those who have launched but hit a wall.
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Established companies with a new product entering a new market.
Duration:
2–3 months
Deliverables:
A comprehensive and sharp Go-to-Market strategy outlining your market entry plan.
A focused process to crack and refine the core messages of your product or service.
The process includes a focus call, analysis of existing materials, and a joint workshop, culminating in a structured strategic brief: a sharp central message, customer value, differentiation from competitors, and guidelines for translating messages into subsequent marketing actions.
Who is it for?
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Anyone looking to market a new product or service.
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Those needing to refine their existing messages.
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Those planning to scale up their operations.
Duration:
2–3 weeks
Deliverables:
A strategic brief defining sharp and precise messages for marketing your product/service.
How do you build the right architecture for performance campaigns?
One that touches on consumer nerves and gets people to click, leave details, or buy?
How do you systematically manage experiments to test messages, not just different creatives?
How do you create a broad and flexible workspace for performance work while creating a connection between different creatives?
All this and more, in-depth work examining current messages and offering a strategic foundation for performance campaigns.
Who is it for?
Anyone managing performance activities and looking to level up to achieve better results.
Duration:
Approximately one month
Deliverables:
A strategic brief defining the messaging architecture (who to target and with what message), injecting a growth boost into performance outcomes.
Marketing work doesn't end with building a strategy. It's an ongoing, intensive, and iterative process. I'm here to assist you. To think with you. To develop with you. To define the marketing plan with you and accompany you in its execution.
Want to start running together? Need consulting hours? This is the path for you.
Who is it for?
Anyone needing ongoing support or short-term consulting.
Duration:
As much as you need.
Deliverables:
An experienced partner to think and crack challenges with, providing you with practical tools for success.
Managing an agency can be a challenging task.
I bring my years of experience in agency management and accompany you in management. We'll touch on topics like strategic decisions, your unique value proposition to the market, customer acquisition, customer profitability management, customer retention, employee management, organizational structure, division of labor between partners, recruitment, and many more.
Who is it for?
Agency owners/managers.
Duration:
As much as you need.
Deliverables:
An experienced partner to think and crack the agency's direction with, improving its management methods to be growth and profitability-oriented.
Mentoring for individuals at a crossroads who want to better define their personal strategy.
In a limited series of meetings with intensive work, we create a clear and focused strategy that allows you to direct your path.
I believe that at the end of the day, strategy is strategy. And we, as individuals, also need to crack our personal strategy.
The main model I use is the Ikigai model, a concept from Okinawa, Japan, where a person finds their Life purpose (Ikigai in Japanese) when they find the intersection between four circles: what I love, what I'm good at, what the world needs, and what I can be paid for.
In our joint work, we'll crack your Ikigai.
Who is it for?
Anyone at a crossroads wanting to better define their personal strategy.
Duration:
Depends on you, but typically involves several meetings.
Deliverables:
A precise definition of your Ikigai.
My Partners in Crime
Want to hear me speak?
Strategy Reinvented
the classic strategy dealing with focus is colliding with the digital attitude of A/B tests, measurement and optimization. These are not technical differences. It's different DNAs. In this talk i share my "practical strategy for the digital age" approach, that is trying to bridge the differences and create a new third alternative.
When Brand Marketing and Performance Marketing Work Together
In the performance-driven era, more and more marketing budgets are being allocated to performance activities.
However, studies show that when brand-building efforts are integrated, performance results improve by 90%.
So why is it so hard to combine brand and performance efforts?
And how can we make these two fundamentally different methodologies actually work together?
Winning a presentation in the attention disorder age
We are living in the attention disorder age. Everyone has zillion tasks, notifications, e-mails and the mobile phone is always there. So how do you succeeded in getting the attention of everyone in the room? How do you get them to focus just on you and the talk you have worked so hard on? We’ll go over more than 40 rules for a wining presentation and do some practical training. In this workshop you’ll learn, practice and get feedback. You’ll gain practical tools, that will change forever the way you prepare and manage a presentation.
Thoughts i write...
